HEVC Adoption ‘Must Happen Across The Supply Chain’
AMSTERDAM — The upcoming successor to the popular H.264 video standard could save video content owners money on encoding by reducing file sizes by up to 50 percent. But, so far, adoption of...
View ArticleRovi’s Bierstein: HEVC Is Where We’re Focused
AMSTERDAM — Online video technology supplier Rovi’s top priority is helping clients pump out video in the next-generation video compression standard. Succeeding the popular H.264 standard,...
View ArticleRovi Shoots Toward ‘Recommendation 2.0’ For Video
AMSTERDAM — Video services like Netflix thrive on learning about viewers and giving them targeted recommendations about next viewing opportunities. Now those recommendations are becoming more advanced....
View ArticleRovi In 2014: More Functions In More Countries
LAS VEGAS — Kicking off its new year, digital video tech outfit Rovi announced it has been contracted by Mexico’s América Móvil to provide its guidance, search, recommendations and metadata products to...
View ArticleRovi Set To Relaunch Recommendations This Quarter
LAS VEGAS — Digital content data provider Rovi is preparing to reboot its recommendations offering in the next few weeks. The Rovi Recommendations Service uses metadata describing the content viewers...
View ArticleRovi’s Baumgartner Sees HEVC Enabling 4K
LAS VEGAS — The 4K content being showed off on TVs at this week’s Consumer Electronics Show (CES) is going to come in much larger file sizes than plain old HD video. Fortunately, the new wave in...
View ArticleRovi’s Parekh: Big Data Will Change Ad World
Across the industry, efficiency-hungry advertisers are going crazy to get their hands on data about viewers. And then they have to make sense of that data. At the Consumer Electronics Show in Las Vegas...
View ArticleRovi Sees Ingredients For Operator Success In The Cloud
Cloud-based infrastructure can revolutionize the TV business says one internet TV technology vendor. “We strongly believe in the cloud, it can change the industry,” Rovi’s product development VP...
View ArticleRovi’s DTA Guide Gives Cable Customers A Taste Of Digital
LOS ANGELES — Subscribers to smaller US cable TV services may now get some of the basic interactive features of modern digital TV platforms, after TV tech firm Rovi signed a deal with the NCTC, a...
View ArticleHorizon Media Tests ‘Advanced TV’ Ad Targeting: Campanelli
AUSTIN — Media agency Horizon Media doesn’t think true programmatic ad buying is coming to television any time soon – but that isn’t stopping it from trying out some of programmatic’s techniques to...
View ArticleCES Dispatch: Advertisers Harnessing Digital Data for Smart TVs, More Screens
LAS VEGAS — The Consumer Electronics Show has morphed into more of an advertiser's show in recent years and that's helpful as technology shops aim to harness digital data to deliver the right message...
View ArticleRovi Insights Delve Into The Next Stage Of TV Everywhere
LAS VEGAS — This year at CES, digital entertainment technology company Rovi released the first edition of Rovi Insights, an ongoing report series on the state of digital entertainment and TV...
View ArticleRovi’s UltraViolet Initiative Brings Content To Consumers On Any Device At...
LAS VEGAS — One of the biggest challenges that studios are facing today is the challenge of margin—whereas once consumers were purchasing movies on DVD and Blue Ray, today there is a trend towards...
View ArticleRovi’s Thomas Kramer On Adoption Of The New HEVC Compression System
LAS VEGAS — At CES in Las Vegas, Rovi unveiled its plans for the adoption of the new HEVC compression system. HEVC is the successor to H.264 and will significantly reduce bandwidth and storage costs....
View ArticleBeet Commentary: The Challenges and Rewards Of Advanced TV Advertising
LAS VEGAS — "Audiences are changing—they’re not watching just television anymore. They’re multi-tasking," says Beet.TV contributor Ashely Swartz. As a result, advertising is changing as well....
View ArticleRovi Customizes ‘TV Everywhere’ Watching
LAS VEGAS – Now that TV Everywhere has been established, the next step is customizing the TV watching experience for the individual user – what Rovi is calling ‘Entertainment Unbound’, says Andy...
View ArticleRovi Drives Discovery via Machine and Human-Driven Content Association
LAS VEGAS — As consumers are watching vastly increasing content on digital devices, discovery of relevant content is becoming an increasing problem. Rovi has a discovery engine that associates content...
View ArticleRovi Accelerates HEVC Technology
LAS VEGAS – HEVC technology, a successor to the H.264 video compression standard, will soon be available on DivX.com. Rovi’s tri-fold plan aims to bring HEVC into the mainstream market. By making this...
View ArticleRovi Presents HEVC Encoder at NAB
LAS VEGAS – The big news at NAB is about HEVC, a new compression format and successor to H.264, says Rovi’s Thomas Kramer, VP of product management, in an interview with Beet. TV at NAB. This new video...
View ArticleRovi bets consumers will push Hollywood’s HEVC adoption
AMSTERDAM — The next-generation video compression codec to succeed the popular H.264 standard promises up to 50 percent smaller video sizes for cheaper online transmission – if the industry can ignite...
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